In 1996 IKEA opened its doors in Spain. Since then, the brand has transformed Spanish homes bringing in a more practical lifestyle. And as the brand was born, so did a new generation: Gen Z.

A generation who took the brand for granted since they’ve always had it in their lives. So, to make them love IKEA, we took IKEA away. And this is how six contestants were locked up in a house from the past for the sake of reality TV.

Itchy blankets, explosive gas stoves, and a bathroom with no storage were their every day at the 90’s house. How did they cope? Watch the episodes to know.

IKEA           
Trapped in the 90’s

production company | LANDIA
directors | Maxi Blanco, Santy García

recognition
cannes lions | silver | creative commerce – entertainment | 2022
cannes lions | silver | media | 2022
cannes lions | bronze | creative commerce – engagement | 2022
cannes lions | shortlist | entertainment – talent | 2022
el sol | gold | branded content – digital and mobile | 2022
el sol | silver | innovation – innovation in branded content | 2022
el sol | silver | digital and mobile – campaigns | 2022
el sol | bronze | brand experience & activation – digital platforms | 2022
el sol | bronze | brand experience & activation – e-commerce | 2022
cdec (Spanish Creative Club) | gold | instawards | 2022
cdec (Spanish Creative Club) | silver | craft – production | 2022
cdec (Spanish Creative Club) | silver | craft – production | 2022
cdec (Spanish Creative Club) | bronze | branded content | 2022
cdec (Spanish Creative Club) | X6 shortlist | 2022
BCMA (Branded Content Marketing Association - Spain) - best stratagy in branded content | 2021