We know more about social media and the online world than we do about our own family.
The uncontrolled way that we use technology and social media networks means that we spend less time with the people around us. We’ve lost the ability to spend time with each other and be together at home.
To raise awareness in society about this problem, we created Familiarised, a Christmas quiz show where we challenge real families to show us what they know about social media but also about those closest to them.
We also launched a 100% analogical board game where people can get to know their families better.
The only requisite to play is to switch off your mobile phone.
The uncontrolled way that we use technology and social media networks means that we spend less time with the people around us. We’ve lost the ability to spend time with each other and be together at home.
To raise awareness in society about this problem, we created Familiarised, a Christmas quiz show where we challenge real families to show us what they know about social media but also about those closest to them.
We also launched a 100% analogical board game where people can get to know their families better.
The only requisite to play is to switch off your mobile phone.
IKEA
Familiarised
production company | HARRY
director | Dionisio Naranjo
recognition
cannes lions | shortlist | film | 2019
cannes lions | shortlist | PR | 2019
new york festivals | bronze | branded content/entertainment | 2019
eurobest | shortlist | brand experience & activationt | 2019
el ojo de iberoamérica | gold | PR | 2019
el ojo de iberoamérica | silver | film | 2019
el ojo de iberoamérica | silver | digital & social | 2019
el ojo de iberoamérica | silver | direct | 2019
el ojo de iberoamérica | bronze | integrated campaigns | 2019
el sol | silver | film | 2019
el sol | bronze | film | 2019
el sol | bronze | PR | 2019
cdec (Spanish Creative Club) | silver | ideas | 2019
cdec (Spanish Creative Club) | in book | craft | 2019
LAUS awards | silver | branded content | 2019
LAUS awards | bronze | online film | 2019
YouTube #1 trending video in spain, colombia, argentina, mexico, uruguay 10M vierws in 5 days
Familiarised
production company | HARRY
director | Dionisio Naranjo
recognition
cannes lions | shortlist | film | 2019
cannes lions | shortlist | PR | 2019
new york festivals | bronze | branded content/entertainment | 2019
eurobest | shortlist | brand experience & activationt | 2019
el ojo de iberoamérica | gold | PR | 2019
el ojo de iberoamérica | silver | film | 2019
el ojo de iberoamérica | silver | digital & social | 2019
el ojo de iberoamérica | silver | direct | 2019
el ojo de iberoamérica | bronze | integrated campaigns | 2019
el sol | silver | film | 2019
el sol | bronze | film | 2019
el sol | bronze | PR | 2019
cdec (Spanish Creative Club) | silver | ideas | 2019
cdec (Spanish Creative Club) | in book | craft | 2019
LAUS awards | silver | branded content | 2019
LAUS awards | bronze | online film | 2019
YouTube #1 trending video in spain, colombia, argentina, mexico, uruguay 10M vierws in 5 days
