The union of traditional and modern.
Campofrio is a brand of fuet, chorizo, cecina... you know the traditional cured meat that grandparents in villages eat. But we want to reach urban teens, so we made a more modern pack format. And so that everyone would know about it, we also modernised some other traditions.
That's how in SNACK'IN we created Updated Classics. Traditional objects of Spanish culture to which we have added the technology that the young people use the most.
Campofrio is a brand of fuet, chorizo, cecina... you know the traditional cured meat that grandparents in villages eat. But we want to reach urban teens, so we made a more modern pack format. And so that everyone would know about it, we also modernised some other traditions.
That's how in SNACK'IN we created Updated Classics. Traditional objects of Spanish culture to which we have added the technology that the young people use the most.
CAMPOFRIO
Updated Classics
production company | GARAGE
directors | Alex Rodriguez
recognition
cdec (Spanish Creative Club) | ideas | in book | 2019
Updated Classics
production company | GARAGE
directors | Alex Rodriguez
recognition
cdec (Spanish Creative Club) | ideas | in book | 2019
